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    Auto Europe Car Rental Companies: Hertz, Avis, Dollar, Budget, Enterprise, National, Europcar, Buchbinder, Peugeot

    Car Rental Company Avis Budget Group Acquires Maggiore

    One of the largest global car rental companies, Avis Budget Group, has announced the consummation of a deal to buy one of Italy's most successful rental car suppliers. But how does this translate for the everyday traveler to Europe?


    Mar 05, 2015

    With congested hubs, confusing stop schedules, limited route options, and expensive fares in public transportation, it's no secret that the most practical and efficient way to tour Europe is by car. Vacations are simply more enjoyable when you can explore at your own pace and direction in the privacy of your own vehicle and the numbers are there to prove it; the auto rental industry is a big business awash with different suppliers to choose from.



    Rental companies in popular tourist destinations compete fiercely for the attention of travelers, especially those looking to rent a car in Italy. After all, the prodigious country is home to some of the most spectacular historical sites and cultural attractions in the world, drawing in millions of journeyers each year. Whether traveling to major cities for business, visiting family, or embarking on an Italy road trip for pleasure, these wayfarers will undoubtedly need an affordable means of transportation and in the end only a few providers will fit the bill.


    Mergers Simplifying the Car Rental Industry Landscape

    One of the largest USA-based rental companies, Avis Budget Group Inc., has set its sights on the Italian market with the announcement of a $170 million buyout. The acquisition will secure the Italian rental supplier Maggiore for Avis, which it plans to retain as an autonomous brand under the familiar Maggiore name.


    Commenting on the corporation's already successful efforts in the country, CEO of Avis, Ronald L. Nelson, was quoted as saying: "Maggiore has an outstanding market presence in Italy for both car and van rentals, which makes the company an excellent addition to our existing operations there." Future plans for the now sister company include the launch of a "dual Budget-Maggiore brand" and the continuance of offering Italy van rentals under the Maggiore-owned AmicoBlu brand. Avis is sure to benefit from the recognition of Maggiore's loyal customer base but worthy competition will certainly still exist among other popular rental outlets such as Europcar and Hertz.


    How and Where the Maggiore Acquisition can Affect Your Next Vacation

    Although not instilling any immediate implications, the actual transaction between Avis and Maggiore is scheduled to take place sometime in the second quarter of 2015; dead center of the busy summer travel season. Such a momentous deal is sure to set pricing changes in motion as business plans are reworked and the industry acclimates to the transition.


    Consumers looking to find the best deal for a car rental on their next vacation may feel a bit jaded while trying to navigate the complex and shifting web of suppliers. But, luckily for those looking to rent a car in Italy or anywhere else in Europe, there's a simple and reliable solution!


    Getting the Service You Deserve at a Price That Can't Be Beat

    We here at Auto Europe work intimately with all of the best car rental companies to find and secure you the guaranteed best rates in the industry, regardless of how the market may change. Book the lowest price available on a vehicle for your summer vacation with us and, if the cost does go down between now and your planned pick up date, we will amend your reservation to honor the cheapest premium. You won't have to worry about prices going up, either, because once you've confirmed a reservation with Auto Europe your vehicle is guaranteed at the amount you paid or lower!


    The world of travel arrangements can be complicated and daunting but we are dedicated to making your vacation go smoothly from the planning process until you return home. Auto Europe is with you every step of the way and you can call one of our friendly travel experts anytime, 24/7 and toll free at 1-888-223-5555, whether you're in Europe picking up your vehicle or just interested in the possibility of renting. Let us show you how carefree your next holiday can be and leave the hard work to us!         


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