Following last week's announcement that the upcoming James Bond film-installment would feature a Fiat 500 - as opposed to the quintessential Bond car make, Aston Martin - the internet community unleashed a firestorm of criticism, concerned that a Bond flick isn't a Bond flick without an Aston.
Well now it looks like some internet commenters may have spoken too soon. Amidst the promotional whirlwind that was the official naming ceremony of the newest James Bond film, entitled Spectre, Aston Martin made an appearance to debut the new official Bond Car, the Aston Martin DB10. Now it looks as if Spectre will feature not only a Fiat 500, but also a bespoke Aston Martin DB10.
Unveiled outside London's Pinewood Studios, the British luxury car manufacturer announced that it had created the DB10 entirely for the upcoming film, saying "the DB10 gives a glimpse to the future design direction for the next generation of Aston Martins."
Beyond James Bond, the Future of Aston Martin
In years previous, Aston Martin has struggled to maintain relevancy in the luxury car market, that is, until earlier this year when they announced Andy Palmer (former CPO of Nissan) would be stepping up as their newest boss, tasked with revitalizing the brand.
The first big step in the revitalization campaign comes in the form of a deal crafted with Mercedes-Benz, which will see Mercedes AMG V8 engines, and various other Merc' technologies implemented into the upcoming Aston lineup.
If the introduction of the DB10 is any indication of Aston's future, it's fair to assume that Aston Martin is back on track, set to wow the world once more with their symbiotic union of stunning aesthetics, modern performance technology, and racing pedigree.
The Aston Martin DB10, a License to Thrill
Detailed vehicle specifications have yet to be announced, though when they do, you can guarantee the DB10 will be bestial, and packed with the most advanced tech available. Currently, only ten Aston DB10's are scheduled for release, three of which have already been completed, though it's rumored a production variant could be on its way to the public as early as 2016.
In preparation for the DB10, while we all anxiously await the on-screen debut of Bond's newest ride, why not pick up an Aston Martin Virage Volante from Auto Europe, and let the valves really open up as you cruise through England, practicing in the off-chance that you would find yourself behind the wheel of the car driven by James Bond.