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    Ferrari Enters the Hybrid Market

    The La Ferrari marks a new era of car manufacturing, developing and implementing the most modern technologies to stay relevant in an age of fuel austerity.


    Jun 17, 2014

    As we burn through our once plentiful oil supply, it's hard to imagine a world where supercar manufacturers can continue their legacies for much longer. The days of the roaring V12 mid-engine monsters that graced the poster-laden bedroom walls of teenage boys are quickly coming to a close, as the tame-by-comparison hybrid and electric vehicles become a necessary standard.


    Enter, La Ferrari, the most recent addition to an already outstanding line up of supercars by Ferrari. Only 499 were produced, and with a $1.4 million price tag, getting your hands on one of these rare beasts will be exceedingly difficult. What makes this vehicle so special? This is Ferrari's first ever hybrid vehicle, a fusion of unbridled, 12-cylinder brutality, and a smooth, emission-free electric motor. Don't fear - Ferrari hasn't gone soft. This hybrid is nothing like your neighbor's Prius. In fact the La Ferrari is the most powerful hybrid vehicle ever produced. Unlike most other hybrid cars, the La Ferrari uses both its petrol and electric motors simultaneously, creating a symphony of raw power coupled with enhanced fuel efficiency. The 6.3 litre petrol V12 puts out 800bhp and, when coupled with its electric counterpart, the total horsepower jumps to a staggering 963bhp. Adding to the insanity is the fact that the entire body of the car is handcrafted from four different varieties of carbon fiber - the same weave and strength used in the nuclear power industry to craft the centrifuges that house uranium. What happens when you put nearly a thousand horse power into a car weighing only 1425kg? You get 0-60 mph in less than 3 seconds and 0-120 mph in less than 7 seconds. Compare the fuel efficiency of La Ferrari to that of its predecessors (vehicles whose gas mileage was far from spectacular: the famed Ferrari Enzo clocked in at a whopping 8mpg city/12mpg highway) and this hybrid is a step in the right direction. Ferrari's hybrid La Ferrari, more than doubles the gas mileage of the Enzo, coming in at about 16.6 mpg city, thanks to its battery powered electric motor.


    A 16.6mpg hybrid supercar may not seem like something to celebrate, but it marks the beginning of a new era of exotic car manufacturing, proving that manufacturers of cars like these can continue to develop and implement the most modern technologies to stay relevant in an age of fuel austerity. Our uncertain fossil fueled future demands flexibility and a willingness to adapt - qualities not often associated with the auto industry. What makes this advance in hybrid technology innovation so important is that it proves to the world that supercars - marvels of engineering and aesthetics - will live on, unrestrained by the necessity of fossil fuels. The intrinsic human desire to go faster, be better, and challenge the limitations of what came before is alive and well, and the auto industry - if the La Ferrari is any indication - is poised to keep dreaming ... undeterred by a dwindling fossil fuel supply.


    Although it's highly unlikely that the La Ferrari will be available for test drives, let alone rentals, an incredible variety of exotic supercars are available through Auto Europe. Traveling to Italy? Navigate Tuscany in style, with a Ferrari 458 Italia or maybe even a Lamborghini Aventador. You can securely reserve your luxury vehicle online using our dedicated prestige booking engine, or contact us directly at 1-888-223-5555 any time day or night.


    Images Courtesy of Gustavo Fadel /

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