The way we find and book our travel arrangements constantly changes as technology evolves. New apps, interfaces, and ever-more-capable smartphones enable consumers to access more at a quicker and quicker speed every year, making it important for marketers to understand just how people are going about arranging their dream vacations.
The Adobe Digital Index Travel Report answers the call for information and statistics on changing trends in the mobile-accessed travel industry, providing an immersive perspective on the market for travel companies. But the detailed report can be valuable to more than just advertisers and marketers, too, by giving consumers a better idea of where and how to find the best prices for the services and accommodations they need to reserve. So, how are smart travelers booking in 2015?
The Growing Mobile Trend
You may be reading this article from your home desktop or laptop computer, but surfing the web on your smartphone or tablet would make you part of a rapidly growing mobile trend in the way consumers research and book their travel arrangements. The 2015 Adobe travel report showed that about "$1 out of every $5 spent online in travel comes from mobile devices," representing a massive increase over the past few years. Sure, we've been using our phones and tablets to access information online for quite a while, but now the handy devices are increasingly being used to actually book and pay for reservations, too.
In contrast to the way we use our mobile devices while at home, new trends are emerging that show travelers can't wait to escape the omnipresent internet while on vacation. A survey in the recent Adobe travel report revealed that "1/3 of travelers say they will unplug by going to a destination with limited or no mobile connection or wi-fi connectivity." So while travelers can't seem to put the phone or tablet down before they embark, vacations present a welcomed opportunity to escape the internet-driven world that permeates our everyday lives.
Saving on Travel with Good Timing
A major benefit of being able to book travel arrangements on mobile devices is that one can do it anywhere at any time, and smart travelers have been taking advantage of that convenience. Everyone knows that hotel and airfare prices can fluctuate drastically depending on how far in advance reservations are made, but when is the cheapest time to book? According to Adobe's travel report, booking around 90 days before a domestic flight or 60 days prior to an international flight will yield the greatest savings, while the sweet spot for hotel reservations is about 40 days prior. In addition, an Adobe survey found that almost 40% of US consumers preferred July as the time to take their summer vacations; the center of the high-season when travel services will be most expensive.
Case and point: you can avoid the crowds and peak prices by avoiding mid-summer travel and save anywhere from 15-32% on hotels and airfare simply by by booking appropriately ahead of time! You can always make reservations from your home computer, but having your smartphone or tablet handy will certainly make it easier to book with optimal timing for the greatest savings.
When is the best time to book a rental car?
The results are in for hotels and airfare, but exactly when is the best time to book a rental car? The summer months are quickly approaching and availability is dwindling as cars sell out for the peak season. Even if you're late in the game, you can always find last minute car rental deals with Auto Europe, but the best time to book a rental car is almost always as far in advance as possible.
Prices vary, in large part due to availability, so you can always guarantee yourself the lowest price by booking as soon as possible with Auto Europe. Reserving a car ahead of time will lock in the best rate so you won't have to pay more as prices go up over time and we will always match the lowest available cost for any car, even after you pay! Your booking with Auto Europe is also fully refundable, should you need to cancel, and backed by our ready-to-go pickup guarantee so you can reserve your ideal vehicle with confidence, free of any hidden car rental fees. Smart travelers are booking well ahead of time in 2015 so get in on the trend and save cash on your next vacation abroad!