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Review of Car Rental Bookings for the 1st Half of 2016

Review of Car Rental Bookings for the 1st Half of 2016

According to the June report issued by the U.S. Department of commerce, National Travel and Tourism Office, the volume of travel to Europe by U.S. citizens was up 7.1% for the 1st 5 months of the year compared to the 1st 5 months of 2015. This trend was mirrored in the increase in the number of U.S. & Canadian residents renting cars abroad during the 1st half of 2016. In the study below we review trends in pickup countries & cities, vehicle transmission types, as well as actual pickup locations. We also provide an early-bird view of the trends in pick up locations currently booked for the 2nd half of 2016.

Most Popular Pickup Country by U.S. State

After reviewing the new car rental bookings made January 1 – June 20; Italy continues to be the most popular European pickup location booked by U.S. residents, accounting for 23.5% of all U.S. bookings made in the 1st half of the year (down slightly from 24.9% for all U.S. bookings made during the 1st half of 2015). The 2nd & 3rd most popular pickup countries in 2016 booked by volume are France & Great Britain, accounting for just over 17% and almost 10% of all 1st half bookings respectively. As we saw in the results after the 1st quarter, Ireland narrowly missed ranking in the top 3 by less than a 1% margin.

Most Popular Pickup Country by U.S. State

Most Popular Pickup Country by U.S. State for the 1st Half of 2016


Top 10 European Pickup Cities for U.S. Residents in the 1st Half of 2016

Based on our data reporting car rentals picked up in Europe by U.S. residents during the 1st half of 2016, the list of the top 10 pickup cities shifted considerably since the 1st half of last year. The most notable shift was Lisbon, jumping 11 positions to round out the list of top 10 pickup destinations. Another shift that we discovered in our 1st quarter recap was Dublin’s increase in popularity year over year, a trend that continued into the 2nd quarter.

Top 10 European Pickup Cities for U.S. Residents in the first-half of 2016

Top 10 European Pickup Cities for U.S. Residents in the 1st Half of 2016

Top 10 European Pickup Cities for Canadian Residents in the 1st Half of 2016

We also reviewed the top European pickup cities for Canadian residents in the 1st half of 2016 compared to the 1st half of 2015. We found that the list only shuffled slightly with the exception of Nice jumping an impressive 13 positions to oust Frankfurt as the 10th most popular pickup destination.

Top 10 European Pickup Cities for Canadian Residents in the first-half of 2016

Top 10 European Pickup Cities for Canadian Residents in the 1st Half of 2016

Transmission Type of Vehicles Rented in the 1st Half of 2016

We also reviewed the transmission type of the vehicles rented by U.S. & Canadians in Europe during the 1st half of the year. As exhibited in the graph below, the majority of travelers opted to rent a manual transmission vehicle which is a great way to save money on automatic vehicles that are not only scarce but also in high demand during the busy summer months.

Transmission Type of Vehicles Rented in the First Half of 2016

Transmission Type of Vehicles Rented in the 1st Half of 2016

Rental Car Pickup Location Preferences in the 1st Half of 2016

In addition to transmission type, we reviewed the preferred rental car pickup locations. Below you’ll see that U.S. & Canadians renting in Europe during the 1st half of the year elected to pick up their rentals at airports far more often than at downtown or rail station locations.

Rental Car Pickup Location Preferences in the First Half of 2016

Rental Car Pickup Location Preferences in the 1st Half of 2016


Booking Trends for the 2nd Half of 2016 – An Early Bird View

Most Popular Pickup Cities for the 2nd Half of 2016

With summer in full swing we were curious to see the most popular European cities booked by U.S. and Canadian residents for pickup in the 2nd half of 2016. As we found in our early bird view for summer trends, Rome will continue to be the most popular pickup destination during the 2nd half of the year. Dublin jumped in popularity compared to our 1st quarter results, forcing Paris to the 3rd most popular ranking.

Booking Trends for the Second Half of 2016

Most Popular Car Rental Pickup Destinations for the 2nd Half of 2016 compared to 2015

Average Duration of Rental for the 2nd Half of 2016

Average Duration of Rental

Average Duration of Car Rental Comparison

In terms of trip duration, travelers scheduled to pick up their vehicles during the 2nd half of the year have opted to extend their trips slightly in 4 of the top 5 most popular pickup cities. Travelers to Paris have extended their trips the most, adding over a full day and a half to their itineraries compared to the same booking period last year. Travelers to London
were the only ones to reduce their travel, a trend that mirrors the finds from our Q1 study.

Conclusion

As we’ve seen in our last few trend reports, we expect car rentals in Europe to continue to increase as the dollar remains strong and people look to book their fall travel to attend
Oktoberfest and the famous European Christmas markets.

* All statistics are based on Auto Europe internal data.*


About Auto Europe

With over 60 years in the rental car industry, Auto Europe has been helping travelers find the lowest car rental rates around the world. Our deep understanding of the complexities of renting cars abroad paired with the 24/7 availability of our rental experts allows us to provide the best service in the industry before, during, and after a rental. Let us find you the best rate on a car rental for your next trip abroad. For more information on car rental trends and today’s low rates visit www.autoeurope.com.

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